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Share a coke with your name

An innovative campaign from Coca Cola Australia started last year under the name “Share a Coke” where people could find Coke bottles with 150 different names on them. This marketing campaign once again enhances people to share and surprise their friends with a special Coke with their name on the bottle.

As Lucie Austin, marketing director of Coca-Cola South Pacific says: “We are using the power of the first name in a playful and social way to remind people of those in their lives they may have lost touch with or have yet to connect with.  We’ve put names on Coca-Cola bottles so consumers will have fun finding their friends and family members’ names and then enjoy sharing a Coke together.” 

For more information, videos and pictures, visit the website


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Pretty Product Packaging: Fruit Juice

A simple idea to market a FMCG product in the very competitive fruit juice category, by Japanese industrial designer Naoto Fukasawa

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Dermablend - Bold Advertising

A few days ago I watched an interesting commercial for Dermablend, a cosmetics company known for its range of professional foundations and concealers. In the beginning it is really hard to understand what they want to say…

However, by the end of the commercial, the message is revealed. The excellent coverage of Dermablend makeup disguises uber-tattooed Rick Genest, a.k.a Zombie Boy and best friend of Lady GaGa, as a relatively ordinary looking guy! I think this a very good ad with a creative story line. What do you think?


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Boy scouts advertising

"The original screensaver."

Scouts Canada: It starts with scouts

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