February 2012
206 posts
6 tags
Chanel- Bold Advertising
8 tags
Barbie, it`s over! Ken
Mattel, Barbie manufacturer was using products from a pulp and paper company known for destroying Indonesian rainforests,where the endangered Sumatran tiger habitat is.
When Ken found out about it, he was devastated. And he went public with his anger.
this is a short interview with Ken, worth watching!
This campaign organised by Greenpeace involved Ken’s interview, tweets, inappropriate...
6 tags
Crowdspring: for designers, and those who need...
If you are a graphic designer, or you need to hire a graphic designer, Crowdspring is a great website to check out. Just list what you need to have done and the price you are willing to pay for it (maybe a logo design? Or a name for your new company? Or a website?), and designers can then submit their suggestions. You then choose your favourite suggestion (the site averages over 100 submissions...
7 tags
Juicy Fruit - Creative Advertising
“Juicy Fruit: Compressed Fun”
5 tags
“”The marketing world is global, but the consumer is local and needs to be...”
– Paul Bulcke
7 tags
Romania - Creative Country Branding
Created by advertising agency Lowe&Partners, Bucharest, Romania
6 tags
Reminder to Recycle - Bold Advertising
“Just when will you start recycling?”
7 tags
Tipp-ex shoot the bear
A creative campaign by advertising agency Buzzman. This interactive video lets you rewrite the story of the bear. Just start watching and type in different words and you will see what happens. Different keywords will change the story of this video. I think its really funny, I hope you will enjoy it too.
A.
5 tags
LEGO Imagine Ad
3 tags
“”Think of the mobile phone as the sixth sense of people”
– Pio Schunker
6 tags
Ducati - Creative Advertising
By advertising agency Matos Grey in Sao Paulo, Brazil in 2008.
8 tags
Swarovski ♥ Hello Kitty
Are you familiar with this little cat? Hello Kitty is a very popular character, not only among children. You can see some examples of celebrity endorsements below, all wearing Swarovski jewelery.
The question bothering us is: did Hello Kitty choose the celebrity or the celebrity chose Hello Kitty? What do you think?
4 tags
McDonald’s McWrap: Newcomer
11 tags
McFancy - fast food from fashion designers?
Access Agency specializes in helping brands and businesses see the world differently. They create customized experiences that are designed to change consumer`s thinking. This eventually translates into added brand awarenesss and increase in sales.
One of Access Agency projects was McFancy - temporary McDonald`s restaurants opened during Fashion Week in London, New York, Paris, Milan, Sydney...
4 tags
Dunkin Donuts - Give in
Created by advertising agency Publinet, Dubai
3 tags
“This new generation wants to be engaged and interactive”
– Don Tapscott
6 tags
Don't take used stuff from strangers
By advertising agency DLV BBDO Milan, Italy
14 tags
Creative Packaging: Shopping Bags
A great advertising idea is to invest in some unusual shopping bags that your customers will carry around town, and possibly generate interest in people who see them. What do you think of these bags? Will they do the trick?
K.
11 tags
Mercedes-Benz High 5 (Million)!
Recently, Facebook-integrated campaigns have been popular and used by most companies. Supporting this, Mercedes-Benz has started a campaign to celebrate its milestone of five million Facebook fans. In the campaign, they offer an artwork designed by Ryan Todd which can be customized by followers’ Facebook profile pictures. You can check High 5 (Million)! page, create your own customized art...
22 tags
How logos evolved?
Source
6 tags
Vintage Advertising - Apple
4 tags
“Future consumers want products of great value from companies with great values”
– Paul Polman
2 tags
Mini cooper- Creative Advertising
9 tags
The Power of Wind - Bold Advertising
The German power company Epuron together the Ministry for the Environment and advertising agency Nordpol Hamburg came up with this campaign in 2007. The character “Mr. W” in the video demonstrates the power of the wind himself. He annoys, causes trouble, and makes people angry. However at the end he finally finds someone who understands him and makes him discover his potential for good. It is a...
6 tags
Calgary Farmers' Market
No matter how small, or local, your company might be, you can still have beautifully executed ads. Calgary Farmers’ Market shows how. Here is their “fresh for the holidays” campaign.
(More Calgary Farmers’ Market ads can be found here)
6 tags
Rubiks Cube - Never too old for it!
Created by agency DDB New Zealand
4 tags
Where do good ideas come from?
Here is a four-minute video by Steven Johnson about where good ideas come from. If you’re interested in innovation, or in “what sparks the flash of brilliance”, I recommend watching it. It’s also creatively executed.
K.
(Edit: We were just notified that our friends at Share and Inspire posted this video too. Honest mistake, but we wanted to include the link to their post...
3 tags
McDonald's - Minimal Advertising
4 tags
“Doing well with blogging is not about writing one key post, it is about...”
– Aaron Wall, author of The SEOBook Blog
7 tags
Want some cheese?
Kolle Rebbe agency Germany designed chunks of Parmesan cheese shaped like pencils. Sharpener included as well.
7 tags
Calgary Farmers' Market
Similar ads can be seen here
8 tags
How to get a big media giant to notice you
Have a quick look at this short slideshow for an example of how a small company grabbed the attention of online social media and technology news giant Mashable. Perhaps a similar strategy could work for your small business. Unfortunately copying this exact technique will only work if you have a rhinoceros at your disposal, but perhaps it might lead to some inspiration. What’s your story to...
6 tags
Fiat- Creative Advertising
8 tags
Victoria Beckham and Anna Wintour promoting Great...
The ambient media campaign supported by Anna Vintour (Vogue), Victoria Beckham (no need for explanation), and Peter Wesmacott (British Ambassador) was organised in Grand Central Station in New York. The main scenography element was a train decorated in the Union Jack pattern. This event is a part of the campaign “Great Britain”, which is promoted with banners using word-play such as...
4 tags
“Everyone is competing for attention. You just can’t be conservative...”
– Tod Machover
5 tags
How to sell a hat - Clever Advertising
“It’s the hat.”
By ad agency Serviceplan
8 tags
Overloaded product placement
An animated short, Logorama, that re-imagines Los Angeles as a city made up of nothing but corporate branding, full of corporate logos and mascots. Written and directed by Frenchmen François Alaux, Hervé de Crécy & Ludovic Houplain, this animation won the Best short animation Oscar in 2010.
I think it is really creative and worth watching till the end. You won’t believe how many brands...
3 tags
Maggi - Creative Advertising
6 tags
Moleskine - Where writing takes you!
Moleskine is definitely one of the world’s most famous fine notebook and journal makers. Although the brand has a heritage, the company reflects its young and creative spirit on its advertising. Supporting this, their “where writing takes you” campaign clearly shows that it’s more than a blank notebook, it’s a life style. Do you agree with this statement?
O.
6 tags
The ABCs of Crowdsourcing
If you’re interested in learning more about online crowdsourcing, I recommend watching the following three-minute video:
In the clip, Jeff describes crowdsourcing as “Wikipedia, with everything.” He says crowd sourcing changes business dramatically, as companies ask for meaningful participation in projects from the public, and can even approach customers as possible...
6 tags
Skoda- Simply Clever
Created by advertising agency Leagas Delaney Hamburg, Germany in 2004.
7 tags
“”Advertising is fading. Consumers own brands today.”
– Martin Lindstrom
3 tags
McDonald's - Creative Advertising
5 tags
Developing World Connections
These ads were created for Developing World Connections (a grassroots organization committed to increasing volunteering abroad) by MacLaren McCann Vancouver: “we whistle while we work our butts off creating stand-out communications for our clients”
K.
11 tags
Stihl- Get real get outside
Created by advertising agency WhybinTBWATequila, Melbourne Australia in 2012
9 tags
It takes more than medication...
Recently I came across this video and I have to say that it is the best commercial I have ever seen.
Pfizer uses storytelling to connect different worlds and perspectives. They don`t push you to buy their medicine, it is rather a very smart pull strategy. It feels like you are watching a touching movie, not a commercial.
Chapeu bas Pfizer. Well done.
J.
9 tags
Design SAS Coffee Cups!
Scandinavian design emerged in the 1950s in the three Scandinavian countries: Denmark, Norway and Sweden, as well as Finland. It is a design movement characterized by simple designs, minimalism, functionality, and low-cost mass production which has become popular within a short time period.
Supporting this, Scandinavian Airlines started a competition to design new coffee cups used on SAS...
8 tags
WWF - Bold Advertising
4 tags
Pringles - Minimal Advertising
6 tags
“”To the public, all advertising is spam.”
– Bob Garfield