Turkish Airlines - Europe’s Best Airline
Turkish Airlines, Europe’s fourth largest airline, has been named “Best Airline Europe” for 2011 by Skytrax. During the 10 month survey period, 18.8 million airline customers from over 100 different nationalities participated in this customer satisfaction survey. Besides the high quality service, I believe Turkish Airlines’ successful advertising and sponsorship strategy also helped them win this award.
A few years ago, the company launched their “kick-off” global marketing campaign titled “Feel Like A Star“, where they connected their brand with the face of Academy Award winner, American actor and director, Kevin Costner. The Costner Turkish Airlines ad mainly focused on the First and Business class product, but also raised brand awareness all around the world as it aired in 70 countries in 2009. This campaign was followed by another Business class campaign featuring Caroline Wozniacki.
Subsequently, Kobe Braynt was chosen as the global brand ambassador and was in a commercial introducing the non-stop flights from Istanbul to Los Angeles. In addition, the company has signed sponsorship contracts with FB Barcelona and Manchester United and became the “Official Sponsor”.
I think Turkish Airlines has been working hard on advertising and spending a lot so far, therefore they deserved to win the Best Airline awards. What do you think?
O.
