Newfoundland - Travel Advertising
Newfoundland and Labrador is probably not the first province that comes to mind when you think about visiting Canada. Located on the east coast, the capital city of St. John’s is actually closer to London, England than it is to Victoria, British Columbia. These tourism videos are different than most: highlighting the dramatic coastline and fjords paired with the relaxed lifestyle and bright, colourful houses, they ignite feelings of tranquility possibly more than excitement. The simplicity of the commercials lets the landscape speak for itself.
Another video, showcasing the province’s Viking roots, can be watched here. What do you think, is the campaign effective? Or does the stark landscape make it seem too inhospitable?
K.
