integrated marketing communications, and all other related topics that we find interesting
Recently I came across this video and I have to say that it is the best commercial I have ever seen.
Pfizer uses storytelling to connect different worlds and perspectives. They don`t push you to buy their medicine, it is rather a very smart pull strategy. It feels like you are watching a touching movie, not a commercial.
Chapeu bas Pfizer. Well done.
J.
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