Victoria Beckham and Anna Wintour promoting Great Britain
The ambient media campaign supported by Anna Vintour (Vogue), Victoria Beckham (no need for explanation), and Peter Wesmacott (British Ambassador) was organised in Grand Central Station in New York. The main scenography element was a train decorated in the Union Jack pattern. This event is a part of the campaign “Great Britain”, which is promoted with banners using word-play such as “Heritage is Great”, “Innovation is Great” and “Landscape is Great”.
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J.
