by word of mouse
integrated marketing communications, and all other related topics that we find interesting
IKEA’s Internationalization: advertising in different countries
great compilation
Check this out and compare IKEA’s advertising in different countries. Do you think it is similar or different? That is what we call ‘Culture Adaptation’.
Sweden
United States
United Kindom ‘Elite Designers Against Ikea’
Germany ‘Play’
Norway
Italy ‘You can get more’
Turkey ‘Need Space?’
Russia ‘Do you have an idea? there is IKEA!’
IKEA Glasgow ‘Glasgow’s Gone Soft’ (also deserves to be mentioned here )
Portugal ‘Live your home’
China ‘create more space’
IKEA: Creative ways to attract employees
We’ve posted a few times about the creative ways job hunters attract employers, but I thought it might be interesting to show the other perspective for a change: how companies attract prospective employees. Check out this strategy from IKEA Australia, which didn’t cost the company anything to execute:
(If you missed the aforementioned posts, you can find them here and here)
K.
IKEA- Creative Advertising
I’m sorry. It’s over between us.
I can’t bear to be in the same room as you.
You used to be so supportive.
I felt so safe in your arms.
But then you got that paunch.
You stopped smelling so great.
I’d make excuses to have an early night.
I know you can’t change, but I can.
And change is good.
So, by the time you read this,
I’ll be gone. Gone to IKEA.
