Boston Bruins - Sports Advertising

NHL playoffs are right around the corner, so I thought it would be fitting to share my favourite ad campaign from last season. I’m no Boston fan, but I can appreciate the thought that went into these ads. Ad agency Mullen is the creative genius that produced them, and I liked what their website said about social influences on marketing: “Yes, the consumer is in control, and, yes, we all have to master the art of listening to conversations on Twitter and other social communities, but we also want to inspire, build and mobilize those communities. We do that with services that combine blogging, presence engineering, original content and online programs augmented with a healthy dose of SEO.” Sailing the 14 Social C’s is a useful article from their site about optimizing social media.